The Frontline Group – consisting of Frontline Distribution Solutions, Frontline Retail Solutions and Gold Key Media – is a retail sales, distribution and solutions partner that makes complex markets work better, with a deep heritage in publishing and growing capability well beyond it.
Jointly owned by Bauer Media and Immediate Media Company (Hubert Burda Media), each of our three business units is united by our mission to ‘Make the Complex Simple’.
And put simply, we connect products and brands with consumers.
Our Businesses
Through Frontline Distribution Solutions, we partner with magazine publishers – from the UK’s largest media groups to more than 100 independent publishers – providing routes to market and circulation solutions.
Via Frontline Retail Solutions, we offer end-to-end category and execution solutions. We work closely with all major book publishers, as well as leading film and music studios, managing their distribution across the grocery retail sector. We also provide category management expertise for retailers, including Tesco, Sainsbury’s, Asda, Morrisons and Waitrose.
At Gold Key Media, we excel at premium placement and audience engagement, collaborating with exclusive locations around the world – from four- and five-star hotels to airport lounges and internationally renowned events.
Why choose The Frontline Group?
Our unique vantage point across the whole supply chain, combined with decades of experience, allows us to continually innovate our services and expand into new channels and product categories, opening up fresh opportunities and benefits of scale for our customers. Our vision is to be the most valued distribution and retail solutions partner.
We work closely with our customers to:
- Maximise Sales: We drive sales and category share, with profitability at the forefront.
- Optimise Supply: We reduce waste with our data-led approach that ensures right product, right quantity, right store, right time.
- Create Valuable Partnerships: Our end-to-end approach ensures we unlock value across all stakeholders in the supply chain.
- Build Sustainable Strategies: We work collaboratively to develop business plans for growth and longevity.
Our Partner Companies Include
