Our Story
1986
Early Days
Frontline begins as a division of the magazine publisher EMAP, with a vision to create the first dedicated magazine circulation and distribution business managed by experts in this field.
1988
New Partnerships
Momentum continues to build as other publishers quickly recognise the value of a dedicated magazine distribution business, and Haymarket Publishing (now Haymarket Media Group) becomes Frontline’s first joint venture partner, alongside EMAP.
1990
Strengthening the Partnership
BBC Worldwide (now Immediate Media) enters the joint venture partnership, creating the leading magazine sales, marketing and distribution company.
1994
Third Party Expansion
The partners recognise that Frontline’s operational expertise can be offered as a valuable service to other publishers in the UK, and Seymour Distribution is formed as a joint venture between Frontline and Hachette Distribution Services, allowing Frontline to extend its distribution services to independent publishers.
1997
Evolution
Seymour and Dennis Publishing embark on a new joint venture, creating Seymour Distribution (UK) and Seymour International (Overseas), with Hachette later exiting its involvement with Seymour in 2000.
2008
Bauer On Board
Bauer Media acquires the EMAP magazine division as well as EMAP’s shares in the Frontline magazine distribution business, while Haymarket and BBC Worldwide continue as shareholders of Frontline.
2013
Frontline Cements Seymour Ownership
Frontline acquires the Dennis Publishing shareholding, giving Frontline 100% ownership of the Seymour business.
2016
DC Thomson
Frontline starts to distribute the DC Thomson portfolio internationally and subsequently wins the UK contract in 2019.
2017
Broadening The Marketing Mix
The purchase of Gold Key Media and Routes to Retail extends Frontline’s reach into hotels, offices and non-traditional retailers, with a range of new brand activation services.
2017
Condé Nast & Hearst
Top publishers Condé Nast and Hearst join the Frontline Group for their UK and international distribution.
2019
Routes to Retail & Lidl
Routes to Retail starts its end-to-end management of the Newspaper and Magazine category for Lidl UK.
2022
Diversification - DVDs
Frontline uses its supply chain, category management and in store execution expertise to roll out its retail solutions to other categories, starting with DVDs at Tesco.
2023
Diversification - Home Entertainment & Books
Frontline continues to expand further providing a full retail category solution for the Home Entertainment and Books categories at Morrisons, as well as venturing into non-grocery retail category solutions.
2024
Diversification – Books & Vinyl
Frontline provides a full retail category solution for Waitrose and its Books category and facilitates the return of Vinyl to the high street across 80 WHSmith High Street (now TG Jones) stores for a Christmas offer, with a product range that covers different genres, catalogue classics, and new releases to resonate with the high street shopper.
2025
Frontline Group
Frontline Distribution, Seymour Distribution, Seymour International, Routes to Retail and Gold Key Media merge to become the Frontline Group; the traditional magazine distribution arm of the business rebrands as Frontline Distribution Solutions, and the retail services division, including Routes to Retail, rebrands as Frontline Retail Solutions, while Gold Key Media remains as a separate business unit.
2025
Expansion in Collectibles Market
Frontline Distribution Solutions partners with Topps – the world’s leading name in sports and entertainment collectibles – managing the distribution, wholesale operations and retail relationships for this dynamic and in-demand brand.
2025
Diversification - Books
Frontline continues to expand its Books solution, running several out-of-category promotions through Lidl’s store estate, an extension of its supply chain, category management and in store execution model for Lidl on Newspapers and Magazines.
The Next Chapter
With a heritage spanning 40+ years, The Frontline Group drives continual evolution of new services and expansion into new channels and product categories, underpinned by a commitment to building for the long term.