Our Values
Our values reflect who we are and who we want to be as a business. They represent the desired behaviours that shape our culture and help drive us towards the continued achievement of our vision and our mission.
Our Vision: To be the most valued distribution and retail solutions partner
Our Mission: Deliver growth by making the complex simple
IMPACT
through accountability
We make a difference, we own our actions
AMBITION
to grow
We stretch ourselves to achieve growth
COLLABORATION
for results
Stronger together, open & supportive
TRUST
in each other
We act with integrity and transparency
Our I ACT values—Impact, Ambition, Collaboration, and Trust—drive sustainable performance, business growth, continuous innovation, and a happy work environment.
Our Outcomes
PERFORMANCE
We deliver results
sustainably.
GROWTH
We all seek opportunity to grow, our business succeeds.
INNOVATION
We continuously learn so that we can create new ideas.
HAPPINESS
We have an energising, engaging and supportive culture.
Working Here
Frontline Group is made up of three dynamic business units – Frontline Distribution Solutions, Frontline Retail Solutions, and Gold Key Media – supported by key enabling functions. United by our mission to ‘Make the Complex Simple’, we’re the UK’s leading magazine distribution business and a leading retail solutions partner across publishing and home entertainment.
What We Do
We connect products and brands with consumers.
Frontline Distribution Solutions provides routes to market and circulation solutions for magazines and collectibles, working closely with UK and international retailers and supply chain partners to deliver on our clients’ commercial goals.
Frontline Retail Solutions offers end-to-end category and execution solutions across publishing and home entertainment.
Gold Key Media excels at premium placement and audience engagement across global events, major travel hubs, and leading hospitality venues.
Our vision is to be the most valued distribution and retail solutions partner.
Who We Work With
Frontline Distribution Solutions partners with publishers, from the UK’s largest media groups to more than 100 independent publishers. We proudly manage the retail journey for many of the nation’s most iconic magazine brands, including Radio Times, Take a Break, Good Housekeeping, Vogue, Grazia, Puzzler, Uncut and Your Home, as well as leading children’s brands such as Pokémon, Frozen, Barbie, and The Beano.
Frontline Retail Solutions works closely with all major book publishers, as well as leading film and music studios, managing their distribution across the grocery retail sector. We also provide category management expertise for a wide range of retailers, including Tesco, Sainsbury’s, Asda, Morrisons and Waitrose.
Gold Key Media collaborates with exclusive locations around the world – from four- and five-star hotels to airport lounges and internationally renowned events.
Our expertise and decades of experience mean we are continually evolving new services and expanding into new channels and product categories.
Who We Are
Jointly owned by Bauer Media and Immediate Media Company (Hubert Burda Media), Frontline Group offers career opportunities across a wide range of business areas. We’re passionate about developing talent and have a strong track record of helping our people grow and thrive.
Our Culture
Our people are at the heart of our success. We celebrate diversity and ensure everyone feels welcomed, valued, and empowered to be their authentic selves.
Guided by our I ACT values – Impact, Ambition, Collaboration, and Trust – our teams drive sustainable performance, business growth, continuous innovation, and a happy work environment.
What our People Say
Rather than just taking our word for it, why not hear directly from our team?
Explore our staff videos and interviews to discover what our people say about our culture, what a typical day looks like, and the kind of roles and work we do. It’s a great way to gain real insight into life here and what you can expect when you join us.
Benefits & Wellbeing
Group Personal Pension Scheme
Life Assurance & Critical Illness Cover
Income Protection
Every year each employee has 28 days of annual leave, plus 8 bank holidays, plus 2 volunteer days and the option to buy an additional 2 days’ holiday.
Enhanced Maternity/ Paternity/ Adoption/and shared parental leave pay
Inhouse free Gym (Peterborough)
Free Parking (Peterborough)
Eye Care Vouchers
Mental Health First Aiders
Mentoring & Coaching
Employee Assistance Programme
Newtraid App
Employee Referral Scheme
Employee Recognition Scheme (BTD)
Apprenticeship and Internship Opportunities
Opt into other benefits such as:
Private Medical Insurance
Dental Cover
Health Assessment
Travel Insurance
Cycle to Work Scheme
Tech Scheme
What our people say about us
Views from behind the camera
As well as catching up with staff through words, some of the team have been happy to put themselves in front of the camera and share their experiences, aspirations and thoughts about Frontline through video.
Here are their short films:
