For January 2025, the Change Makers organised a month-long Veganuary campaign to raise awareness of the health and environmental benefits of reducing intake of animal products. The month kicked off with the launch of a dedicated page on the company intranet site with interesting facts and links to recipe inspiration and nutritional guides.
Both the Peterborough and London offices held sampling/tasting sessions for people to try some vegan alternative foods that they perhaps wouldn’t have spent their own money on without trying first, and we were delighted with the level of engagement and interesting questions and conversations that arose. Many people were pleasantly surprised and said they would definitely think twice about buying the dairy/meat version in future.
Throughout the month, we held a prize draw competition and encouraged people to bring in and share their own homemade vegan and vegetarian recipes. The winner received a recipe book “How to Eat 30 Plants a Week” by Hugh Fearnley-Whittingstall and some bars of vegan Galaxy.
Overall it was a really successful event and we look forward to next year’s!
